Welcome to our SEO success story page, where we delve into real-life case studies and data-backed insights that showcase the power of effective SEO strategies. Through compelling narratives and in-depth statistics, we uncover the secrets behind driving significant traffic growth, improving search engine rankings, and achieving tangible results.
Explore our collection of SEO success stories explained with stats to gain valuable inspiration and actionable tactics for enhancing your own online presence.
WIX SEO Case Study
Wix was able to provide added value to their users by incorporating statistics and functionality from Google APIs directly into the Wix user interface. This integration allowed users to access and utilize Google's data and tools seamlessly within the Wix platform, enhancing their overall experience and capabilities.
Wix is a company that offers a platform for over 250 million users globally who want to create a professional website and establish their online presence. In order to provide more value to their users, Wix decided to incorporate Google tools into their SEO ecosystem, including Wix Studio. This integration aims to simplify and enhance the user experience, making tasks such as indexing and analyzing website performance easier and more comprehensive for users.
What was done
In 2022 and 2023, Wix worked together with Google to determine which Google statistics and features would best suit the requirements of Wix website owners. They then created multiple reports in collaboration with the Google team, utilizing data that is publicly accessible through Google’s APIs such as the Search Console API and Site Verification API. Wix selected these reports because they gather statistics and features from Google’s tools and merge them with Wix-specific information, presenting them in a user-friendly manner within the Wix user interface.
In order to make it easier for most of its users to use these integrations, Wix decided to create a set of tools that cater to users with varying levels of expertise. These tools include:
- Submitting sitemaps with Search Console integration
- Using the Wix Site Inspection tool
- Accessing Wix Analytics Reports
Sitemap submission with Search Console integration
Wix used the Site Verification API and the Search Console API to create a feature that allows users to easily verify ownership of their website and submit their sitemap to Google Search Console directly from the Wix dashboard. Verifying ownership of the domain is an important step when integrating any content management system (CMS) with external tools like Google Search Console.
Wix Site Inspection tool
Wix partnered with Google’s URL Inspection API to create a tool that allows Wix users to easily check and fix any issues with their website’s indexing on Google. By sending their site pages to Google’s API through the Wix Dashboard, users can quickly see if there are any problems with how their pages are being indexed. This integration helps users identify and resolve any errors that may be preventing their content from showing up in Google search results. Ultimately, this tool helps Wix users ensure that their website is properly optimized for search engines.
Wix Analytics Reports
Wix used the reporting features of the Search Console API to create four new reports for their users. These reports provide detailed information on how visitors engage with their websites by using integrated SEO reports. Wix users are able to monitor metrics such as clicks, impressions, traffic changes, and popular search queries directly from the Wix Dashboard.
Results
The integration of Google tools into the Wix platform has had a significant impact on Wix users. More than 2 million Wix sites have connected their Search Console account and submitted a sitemap to Google through this integration. Users have been utilizing new features like Site Inspection and Analytics Reports to identify and resolve indexing errors, as well as gain insights into how these changes impact their site’s performance.
For users who took advantage of these tools, Wix observed an average traffic increase of 15% over the span of one year after connecting their Search Console account (from July 2022 to July 2023), compared to their traffic levels before the integration. Additionally, these users saw a 15% rise in GPV (Gross Product Value), which represents the revenue generated by a Wix user from their website during a specific period. This growth in traffic and revenue was notably higher than that of similar users who did not connect their sites to Search Console and therefore did not have access to these new features or direct insights into their site’s search performance.
15%
there has been a rise in the traffic on Wix websites that have started using the new features available on the platform.
24%
there was a higher amount of GPV generated per month for ecommerce websites on the Wix platform that utilized the new features.
In simpler terms, businesses that used the new features on Wix for their ecommerce websites between July 2022 and July 2023 saw a significant increase in their monthly Gross Product Value (GPV) by 24%. Wix observed that these users were also taking steps to improve their search engine optimization (SEO) by utilizing tools from Google and Wix to enhance their strategies.
Additionally, Wix’s Site Inspection tool had a positive impact on website performance. Websites that used this tool for the first time during the same period experienced a 5% increase in average traffic and a 16% increase in GPV on average. These findings indicate that providing users with an easy way to monitor their websites can help them identify and address issues that may be affecting their search engine rankings more efficiently.
Nati Elimelech, who is the Head of SEO at Wix, mentioned that incorporating Google’s APIs into Wix has made a significant impact on their users. It goes beyond just analyzing data; it streamlines the entire process of creating and optimizing websites. Witnessing users of all skill levels achieve success online demonstrates the effectiveness of these integrations. It’s not just a technical improvement; it’s about making advanced SEO tools accessible and beneficial for everyone.
Video SEO Case Study
Videos are becoming increasingly important for creating and consuming content online. They can now be found in Google Search results on all platforms and in all locations. Google’s goal is to find and showcase helpful videos from the internet to assist users in discovering relevant content and making it simpler to watch.
By adhering to the best practices for Video SEO and utilizing tools such as the Search Console Video indexing report, Video Rich Result Status report, and Performance report to track, resolve, and evaluate videos on Search, numerous web publishers have experienced enhanced visibility of their video content on various Search platforms, leading to a boost in traffic to their website. Below are some examples of successful outcomes achieved by following these strategies.
Number of video pages that were indexed grew by 2X of Weather.com
Weather.com, which is a part of IBM’s The Weather Channel brand, observed that the number of video pages indexed by Google more than doubled after they implemented the video markup. This made the videos more easily discoverable by users.
Lea Ann Leming, who is the head of content strategy and product for Weather.com, stated that their team is dedicated to serving the consumer by providing accurate and timely weather information to keep people safe and informed. They produce a large number of videos every day, and by optimizing the discoverability of these video pages, they are able to give users another way to access the weather information they need and expect from the Weather.com brand.
During the process of putting something into action, the Weather.com team utilized both the Rich Results Test and the Search Console Video indexing report. These tools are useful for evaluating the success of the schema as they make changes and improvements.
2x
Increase in indexed video pages
ABP News boosted traffic 30% across its 8 regional languages, enhancing discoverability.
ABP News is a major news publisher in India that has a wide range of video content available in 8 regional languages. In order to improve the visibility of their content on Google, ABP implemented structured data, followed best practices for video content on search engines, and tested out new features such as Video key moments.
The CEO of ABP Network, Avinash Pandey, says that they have increased the amount of video coverage on their network, which has helped them expand their news content. By using the best methods for creating and sharing videos in all eight of their regional languages, they have made it easier for people to find and watch their videos. As a result, their website has seen a 30% increase in the number of people visiting and watching their videos.
30%
Growth in traffic from Google
Large Image SEO Case Study
In 2020, Google provided publishers with the ability to have more control over how images from their website are displayed in Google Discover. This was done by introducing the robots meta tag max-image-preview setting. By adding this tag to the header of each page on their site, publishers can indicate to Google that their images can be showcased in larger formats. This helps to enhance the user experience and make their content more visually appealing when it appears on Google Search surfaces, such as Discover.
Since the introduction of this tag, we are pleased to see that web publishers have experienced increased visibility of their content in Google Discover. This has resulted in higher click-through rates, more traffic to their websites, and overall success in reaching a larger audience.
Kirbie’s Cravings clicks (CRT) soared 79%.
Kirbie’s Cravings is a food blog run by Jennifer, also known as Kirbie, that focuses on sharing recipes and experiences from dining out. Initially a personal hobby, the blog has evolved into Jennifer’s full-time profession as a food blogger and photographer. One major obstacle faced by Kirbie’s Cravings is discovering innovative ways to share its content effectively and attract more visitors to the blog. By incorporating a brief line of HTML code, the blog witnessed a significant 79% increase in its click-through-rate (CTR).
After adding a meta tag to their website, the number of people clicking through from Discover (a feature that helps users discover new content) has significantly increased. As a result, there has been a boost in traffic to the site, which has helped to expand their audience, readership, and the number of pageviews on their website.
79%
Increase in click-through-rate (CTR)
Istoé saw a 30% CTR jump and 332% click surge in 6 months.
Istoé is a weekly magazine in Brazil that provides a wide range of information to the Brazilian population, covering topics such as the economy, sports, women’s health, and world events. By using a meta tag with large image preview settings, they were able to increase their click-through rate (CTR) by 30%. Over a period of six months, their clicks increased by 332%.
Using a meta tag with large image preview settings resulted in a significant increase in clicks and click-through rate (CTR) for Istoé. They believed that implementing features like this can have a major impact on the success of publishers and the effort they put into their work on a daily basis.
30%
Increase in the CTR
332%
Increase in click-through over the period of 6 monhths
Job Posting SEO Case Study
About Monster India
Monster.com is an online platform that helps people find jobs and connects them with employers looking to hire talented individuals. Originally a job board, Monster.com has now grown to offer a wide range of services related to job searching, career management, recruitment, and talent management on a global scale. Monster India, a branch of Monster.com, began operating in 2001 and currently has a presence in 11 cities across India.
Jobs on Google Search
Monster India’s SEO team started using structured data in April 2018 in order to enhance their applicant and resume database. They first implemented JobPosting structured data on a pilot basis, and after seeing positive results in Jobs on Google Search, they expanded the use of structured data to mark up all their job listings in India.
Results
Jobs on Google Search platform has brought in a significant increase in website traffic, page views, and job applications compared to what Monster.com was able to achieve through their search engine optimization (SEO) efforts and paid advertising campaigns. As a result, Monster.com is planning to expand its operations to South East Asia once Jobs on Google Search is available in those markets.
94%
Increase in organic traffic
10%
Increase in applications
Organic Search traffic goes 2x by investing in SEO
Challenge
Saramin is a popular job platform in Korea that provides various services to job seekers. These services include job posting recommendations, company and salary information, AI-based interviews, and headhunting services. People visit the Saramin site not just to search for jobs and apply, but also to access a range of information related to job searches and receive high-quality AI-based services to help them prepare for interviews.
In 2015, Saramin registered their website on Google Search Console. During the first year, they concentrated on identifying and resolving crawling errors to guarantee that Googlebot was properly indexing their site. Although the task was straightforward, it led to a 15% boost in organic traffic. This success prompted Saramin to consider further investment in SEO for even greater achievements.
Solution
The marketers and website owners at Saramin began to adhere more closely to the guidelines for SEO and Search Console. They made several changes to the site in order to improve Google Search’s understanding of it. The first step was to remove meta tags that were filled with irrelevant keywords. They also utilized canonical URLs and eliminated duplicate content. Additionally, they utilized the search gallery and implemented relevant structured data, starting with JobPosting, Breadcrumb, and Estimated salary.
When Saramin’s marketing team initially began exploring SEO, they faced difficulties in understanding technical terms and addressing unfamiliar issues. To overcome these challenges, they extensively studied the Google Search developer’s guide and Help Center articles, which helped them find solutions to their problems. These resources still offer current information on the issues they encounter, aiding them in staying informed and up-to-date.
In addition, they utilized different Google tools while working on enhancing their website. Moon Tae Sung, Saramin’s SEO Manager who spearheaded the SEO project at Saramin, stated that they address errors in their structured data by verifying URLs on the Structured Data Testing Tool. They also make use of other tools such as Mobile Friendly Test, AMP Test, and PageSpeed Insight to gain valuable insights for enhancing their website and providing a better experience for their users.
Results
Over the next few months, Saramin noticed that the errors on the Search Console’s Coverage graph, which were marked in red, were gradually being resolved and turning green, indicating that they were making progress. The small improvements eventually led to a significant increase in traffic, reaching a tipping point where the traffic started to rise at a faster rate. By September 2019, during the peak hiring season, the traffic had doubled compared to the previous year.
102%
2019 hiring season saw a YOY organic traffic surge from Google Search
ZipRecruiter's new job search experience on Google boosted conversions by 4.5x.
Challenge
In 2010, ZipRecruiter was created as a tool to assist businesses in posting job openings online on various platforms at a reasonable cost. To reach a larger audience, ZipRecruiter collaborated with Google Search to incorporate structured data, a standardized way of presenting information to search engines, in order to make millions of job postings easily accessible on their site.
The company started incorporating structured data into their website in 2012 as a recommended practice. They consistently monitor and add new fields to improve the user experience. Misha Silin, a senior product manager at ZipRecruiter, believes that structured data for job postings is beneficial as it helps job seekers quickly find the information they are looking for. They stay updated on the latest formatting standards and regularly update their structured data content with new data elements. The company’s objective is to enhance the search experience for job seekers on search engines and simplify the process of finding jobs on ZipRecruiter.
Solution
Job seekers often struggle to find job listings that match their specific needs and skills because they are scattered across various platforms. In response to this issue, Google introduced a job search feature in June 2017 that utilized structured data from job postings. This feature aligned well with ZipRecruiter’s approach, as Google became a key partner in their strategy to simplify the application process for candidates seeking the right job. This collaboration allowed ZipRecruiter to make their job listings more visible and accessible to search engines, enhancing the overall job search experience for users.
ZipRecruiter was already familiar with the format required by Google, so they were able to easily incorporate structured data to comply with Google’s guidelines. According to Silin, there was no need for a major overhaul as structured data was already ingrained in their operations. However, the Google rollout provided an opportunity for the company to reassess their data handling practices. By exposing data that had been collected over the years through machine learning to search engines in a structured manner, ZipRecruiter was able to extract even more value. If Google suggests a new field that could be beneficial for job seekers, ZipRecruiter tests it out and implements it on their job pages.
Result
The company considers the conversion rate, which is the percentage of people who sign up for ZipRecruiter’s service after visiting their website from a Google search, as an important metric for measuring their digital performance. Following the introduction of structured data for job postings, the rate at which visitors from Google who landed on ZipRecruiter’s job pages signed up for the service increased by three times compared to visitors from other search engines. Additionally, the conversion rate for Google organic traffic on job pages improved by over 4.5 times from its previous level. Moreover, the bounce rate, which is the percentage of visitors who leave the site after viewing only one page, for Google visitors to job pages decreased by more than 10%.
3x
Higher conversion rate (CVR) from Google compared to other search engines
4.5x
Higher Google conversion, organically wrt to previous period
10%
Lower bounce rate
ZipRecruiter experienced a 35% increase in the amount of people visiting their website through search engines like Google without using specific brand-related keywords. This increase in website traffic was noticed right after Google for Jobs was launched, and it also led to a higher rate of people taking desired actions on the website, such as signing up or applying for jobs.
Online job seekers prefer to view new job opportunities immediately after they are posted, without spending time on outdated listings that haven’t been removed yet. ZipRecruiter was satisfied with the precision and timeliness of their job postings in Google Search results. Silin, a representative from ZipRecruiter, mentioned that they were impressed with how quickly job listings were updated in Google’s search results, almost in real time.
This means that the company is in a good position to keep growing and providing good service. Structured data is beneficial because it gives job seekers important information about a job quickly, helping them decide if it’s a good fit. The new Google Search experience with structured data is particularly helpful for ZipRecruiter in connecting job seekers with job opportunities.
Disclaimer: This section is inspired by insights from Google Search Central Case Studies.
In conclusion, the SEO success stories shared here serve as a testament to the impact of strategic SEO practices on business growth and visibility in the digital landscape. By leveraging the insights and lessons learned from these success stories explained with stats, you can chart a path towards achieving your own SEO milestones. Let these narratives inspire and guide you as you navigate the ever-evolving world of search engine optimization, and may your journey be filled with many more SEO success stories to come.
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